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Goals, Objectives and Audience of the Blueprint

The objectives of this Blueprint are to:

  • Promote the value of the change agent and their influence in facilitating and accelerating primary care transformation
  • Provide each change agent group and their leaders with a map of resources available to support them on their journey
  • Build a support plan for change agents to increase their effectiveness


This Blueprint is intended for the following audiences:

  1. Change Agents
    • To better understand their role in health system transformation
    • To be aware of the required skills and competencies for their work as change agents
    • To be aware of the resources to support their work
  2. Decision Makers
    • To understand the value of investment in change agents as a resource to accelerate change
    • To plan for employing the right change agents
    • To identify the supports available to change agents
  3. AMA Accelerating Change Transformation Team
    • To guide the development of tools and resources for change agents
    • To build a common understanding of change agents and the approach to support them